5 Podcasting Trends That Emerged Post-COVID
5 Podcasting Trends That Emerged Post-COVID
The COVID-19 pandemic reshaped many industries, and podcasting was no exception. What began as a medium for niche enthusiasts evolved rapidly into a mainstream communication and entertainment platform during the global lockdowns. As people sought connection, information, and distraction, podcasts became an essential part of daily life. Now, in the post-COVID world, podcasting continues to thrive—but with some notable shifts.
Here are five podcasting trends that have emerged or intensified in the aftermath of the pandemic:
1. Surge in Remote Podcasting Tools
During lockdowns, podcasters had to adapt quickly to remote recording setups. This necessity gave rise to a new generation of remote podcasting tools like Riverside.fm, Zencastr, and SquadCast. These platforms offer high-quality audio and video recording over the internet, often with minimal setup.
Even post-pandemic, the convenience of remote recording has stuck. Co-hosts no longer need to be in the same room—or even the same country. The result? A more diverse and global pool of podcast voices.
2. Explosive Growth of Video Podcasts
YouTube became a major platform for podcast consumption during COVID, leading to a boom in video podcasting. Today, many podcasters are creating visual content alongside their audio versions, often repurposing episodes for TikTok, Instagram Reels, or YouTube Shorts.
Audiences now expect a visual element, and video podcasts are often more discoverable, especially with algorithms favoring short clips and highlights.
3. Niche Topics Are Thriving
With more people entering the podcasting space, standing out has become harder. As a result, there's been a rise in highly specific, niche podcasts—from mental health in minority communities to in-depth industry breakdowns.
Post-COVID audiences want authenticity and depth, not just broad, general content. Podcasts that serve a targeted audience with consistent value are gaining loyal followings, even with relatively small listener numbers.
4. More Branded and Corporate Podcasts
Companies have realized the power of podcasting as a brand-building and storytelling tool. Post-pandemic, businesses are increasingly producing their own shows to reach customers, establish thought leadership, and humanize their brand.
Whether it's a fintech company explaining the economy in simple terms or a nonprofit sharing impact stories, branded podcasts are becoming a go-to marketing channel.